I use Twitter as a commonplace note: https://t.co/vPr6DeA0d4 CTO In Sales • Homeschooling dad Building @siteaudittools & @thoughttonote
What are the growth challenges? • Lack of leadership presence in local markets • Low margins • Leads are primarily via founder-led network • No leadership talent pipeline 16/16
What marketing works for SMEs? • Founder-led network • Word-of-mouth referrals • Sponsorships • Events • Ranking platforms • Influencers • Investor networks • Digital roadshows 15/16
What are the growth avenues for SMEs? • BFSI • cloud migration • digital engineering • data on cloud & data engineering • analytics 14/16
19% of SME employees are in Bangalore. Not surprising 12% from Chennai 10% from Hyd Surprising this map doesn't cover Chandigarh 13/16
AI/ML data tagging is the new BPO services. As more and more LLM models come in and generative AI takes the market, we will see more and more AI/ML data tagging demand. Either BPO companies will move into this space or new companies will come in 12/16
BFSI / Fin tech drives 55% of revenue. It is going to be the same in the future too. SMEs should find a way to get into this sector. If there is no subject matter expert in BFSI, offer horizontal services (cloud migration, app dev) to find a foothold and then expand. 11/16
Indian tech SMEs have deeper penetration in middle east markets (UAE & Saudi Arabia) than the larger counterparts Is it because of the founder network or the margins are too thin for larger companies? 10/16
Geographic focus areas are also interesting. • North America: Cloud, IoT, SaaS products • Europe: Digital banking, App dev, ERP/ERM • India: Low code/no code; GCCs subcontract Indian tech SMEs • Rest of APAC: Digital transformation, Enterprise service, content, devops 9/16
Geographic split of revenue for Tech SMEs. Not surprising that 50% of revenue comes from North America (US & Canada) Followed by Europe and then domestic market 8/16
Generally innovation is linked only to tech. But company grows with innovation on all the aspects that the NASSCOM report mentions. They have to innovate on all these aspects. For that they need talent. Companies solve this conundrum with different innovative approaches. 7/16
To grow, SME will have to align all of these ducks, which is tough for an SME because of the negative flywheel. They can't innovate because they don't have talent They can't hire talent because they are not profitable They aren't profitable because they aren't innovative 6/16
Growth in the future will depend on these factors (most important page in the report) • Business model innovation • GTM strategy • Tech portfolio innovation • Talent engagement innovation • Performance mgmt innovation 5/16
Much like any other Indian industry, there are headwinds & tailwinds for tech SMEs. SMEs are founder-dependent for growth. So growth depends on founder's mindset. If the founder is relentless, has a growth mindset, hires best talent, that SME will grow. 4/16
Before we start, some definition. Who are the SMEs? • Micro: < 5 crore • Small: 5 cr - 50 cr • Midsized: 50 - 250 cr 3/16
The report covers 5 areas • Landscape of Tech SMEs • Business trends • Case studies • Headwinds & Tailwinds • Outlook Recommendations I'm not going over all of them in this. Only those points that I thought was interesting as a CXO of a Tech SME. 2/16
I don't think people overcome the fear of failure. They just learn to control the factors they can control and experiment. I don't think I answered your questions. May be better we talk.
Document the decision and do it. Document factors you considered; outcome expected etc. And as the days progress you keep documenting about the experiment. Over the period, you'll learn to go even though you are afraid of failure.
Minimize the loss of failure (combine with the above knowledge) and run the experiment. Some of these experiments can be short term & low impact (trying a new product) vs others being long term with high impact (marriage).
There are multiple reasons for 1 & 2; and lot of mitigating methods too - some under our control; some not. Identify what are under your control
I can only reply linearly but you have to connect the dots to grasp the idea and contextualize it for your situation We fail mostly because: • we don't have proper info • we didn't act • external events
@rishabh_grg It depends on the reasons for fear and how big an impact of the failure is; It needs a longer discussion (not twitter one) but here are my thoughts 👇
@typefully That’s good to know. Typefully has become super useful in my learning workflow. Make it even more awesome.
@pankaj013 @banglani Once a contrarian thinker, always a coffee sleeper 😜
@misterparker Tech spec MB Air 13" M2 chip with 8C CPU&10C GPU,512GB-Midnight-2022
@misterparker Last week replaced MBP with MacBook Air 13” Podcast recording Video editing Presentations And other regular stuff So far it works fine.
@oldbooksguy Amazing thread. Thank you for the collection.
@malpani I use a framework every now and then to peek into the future. And I document it. Here are some of the posts abt it. It is not abt being right. It is abt preparing for future.
@khemaridh Anything but passive
@seempaq We will soon see Mark Zuck joining the colosseum with Elon and whoever wins will shout - "Are you not entertained" ;-)
@seempaq Absolutely. Elon is taking "All the world's a stage, and all the men and women merely players" to a whole new level
@nutanc If they would've read history, we wouldn't be here.
@ericasmyname Would love to have you on my Gravitas WINS podcast.
@Breakout_wallah @aditya_kondawar Smart hack 😜
@_zenman A full circle to blogging. If there is rss feed then the transformation (😜) is complete
@srijan_mahajan Interesting experiment. Have been thinking of getting a new number just for this kind of experience. Do you use this number only on the weekend?
If you are interested in building your gravitas and attract luck, follow me @jjude Share your feedback / comments / resources with me. Like/Retweet the first tweet below if you can:
If you know anyone doing interesting work or if you have any suggestions for future guests on my Gravitas WINS podcast please share them with me! 6/6
That's the benefit of having a podcast: I can talk to people who explore new territories related to wealth creation, networking, learning, and self-control. 5/6
What strikes me is that there are countless opportunities around us – some known and others not so much - but often we stick to societal norms for earning money. Only when exposed to these different paths do we consider exploring them further to enrich our lives. 4/6
You can listen to the full podcast here: We speak on: - how to get started with FBA - sourcing products - getting products to Amazon US warehouses - help from Amazon to make you successful - avoiding negative reviews and many others 3/6
This week, I spoke to a friend who operates an Amazon FBA business from coffee-shops in Panchkula. I have met him many times in Starbucks and 3rd Wave coffee shops looking at Amazon dashboards. 2/6
How you can remove jealousy? One way is to develop your competence and have faith in yourself as @drgurner advices here
Rob makes a similar point here. Use wealth to shape your life for joy. If joy is missing in your life what is the point of all that hard work and money?
If you can remove jealousy from your life, so much you can get better in your life. Celebrate other's win. And soon you will start winning and other's will cheer you as you win.
Being married to an awesome spouse is a gift of God for your life. That is what the Bible says; and the poet Kanadasan wrote. That one factor alone will change your life for better.
@marshallk My question exactly Marshall With browser extensions, apple mail, hey mail blocking all trackers, how effective these open rates are?
@JohnathanBi How can we relate this to our current state of affairs? Many reject Michael Jackson's art because of his association with child abuse accusations; or many of the comedians are canceled during MeToo moments. Any thoughts @david_perell ?
