I use Twitter as a commonplace note: https://t.co/vPr6DeA0d4 CTO In Sales • Homeschooling dad Building @siteaudittools & @thoughttonote
16. Request your friends to mark your email as "Not Spam" if it landed in spam folder 17. Ask for feedback from your friends. That is how I improve my writing Hope this is useful. If you have any questions, don't hesitate to ask.
15. DKIM / domain confirmation increases deliverability rate I didn't know about them until very recently (6 months back). Do them from the begining
12. Have a unique url to signup I used to say, "goto my site and signup" Now I can share the signup url: (while we are on the topic, subscribe using the ☝️ link)
14. Have a separate domain to send newsletter There is a chance that people click your email as spam. Or google thinks it is a spam. When you have a separate domain for newsletter (from that of email/website), you reduce the possibility of your main emails land in spam folder
13. Make your newsletter recognizable • I follow the same design • I mention where they signedup • I mention my name and the newsletter name With same frequency and same design readers can recognize what the email is about.
7. Don't stray away from the main topic Don't confuse the readers with unrelated topics. If it is a leadership newsletter, don't send me your "news" about cycling trip you took (unless it is leadership lessons from cycling 😜)
8. Create your own niche by mixing interesting categories: • marketing + technology • business + psychology • freelancing + India
9. How to get subscribers? Your newsletter is a stadium. Like stadiums, your newsletter should have many entrances. • subscribe form on main page • subscribe form on every post • two forms on a longer post • link on your email signature • link on social media ...
10. Mention your newsletter at every chance • I speak at many college events. I mention it as a way to connect with me • When someone connects on Linkedin, I mention it • Mention on slack groups; facebook pages; forums (all related either to topic or to newsletters)
11. Reward new subscribers with a valuable asset • ebooks • planner • best posts as pdf Make the new readers feel appreciated as soon as possible.
3. Don't confuse newsletter with e-commerce • newsletter: provide value to the reader • e-commerce: extract value from the reader You could have a section in your newsletter for selling, but if it doesn't provide value, you'll lose subscribers.
5. Send at the same frequency I experimented with many timeslots and settled at Wednesday at 10.15 AM IST. When you send at the same time, it becomes a "habit" for your readers. I have been sending at this time for so long, now readers tell me they "expect" my email ;-)
6. Choose a topic Internet is so wide, that you can always find folks who are interested in any topic. • Easiest to get started is curated letter (weekly collection of best articles in the topic) • You can also write your take on a topic in different angle
4. Don't confuse "news" with "letter" • Letter - personal, provides value, predictable frequency • News - Juicy happenings Unless you are a brand (company like Amazon or famous personality like Joe Rogan), people are more interested in letter than news.
2. Focus more on the conversation that the newsletter generates None of 👇matter, if it doesn't generate conversation - either via email (best) or on social-media • open rate • click rate
1. Don't be a tool-hopper. Mailchimp, convertkit, mailerlite are all just tools. • List what you want to accomplish • Research fo the best fit (there won't be a single tool that will meet all your needs) • Stay with it for at least 2 years Lead with value, not with tool
I had 94 subscribers in 2020 Jan I have 2404 subscribers now in 2021 July It is not a lot. But I learned quite a bit in these two years. Here are the lessons. 🧵
@ritikasingh75 @MahindraRise @anandmahindra Is this from when you were 25?
Come and join us every Saturday at 7 pm on the clubhouse.
Some of the points I took from today's discussion: - practice TIME (thankfulness, insights, meditation, exercises) - Solve problems with SSS (spot the problem, stop for options, swap) - monkey mind = criticizer; fault finder; - monk mind = disciplined, calm mind = enthusiastic
@SejalSud @raunak246 Thanks @SejalSud . Have been running a newsletter for a decade, but took it seriously only in the last 3 years. @raunak246 Let me know if you have any questions. Happy to share what I know
@SejalSud a text editor popular with programmer for its speed of loading large files
You need to combine the system & the result to achieve the desired outcome. And Everyone involved in the process should have a clear understanding of the overall outcome. Only then you can avoid a disastrous "surgery is successful, but the patient is dead" situation.
Having a system is important. In the absence of an accompanying outcome, a system is meaningless. Everybody will check boxes one after another, but the company will not go any further.
If you enjoyed “Surgery Is Successful 💃, Patient Is Dead 😳,” see it in article form at and subscribe today for weekly wisdom! And don't forget to follow me
How it plays out at home: I have boys aged 10 & 12. I have a rule: study for an hour before playing video games The eldest follows instructions Younger one will sit & turn pages for an hour, blabbering something out loud. He followed the process, he didn't get the outcome
Corporate version CEO plans to launch a new digital business. He sets goals. • Marketing team: bring traffic • Sales team: make at least 20 calls per day
One quarter passes. Lot of traffic to the site of the new venture. Every day, sales guys make 20 phone calls. But business didn't take off CEO shuts down the new venture in frustration Why?
Marketing team used tricky tactics(blackhat SEO?) for traffic Page ranks high Gets a lot of traffic Users fill out forms But none of them generate value Sales team contacted 20 leads who easily pick up the phone but not convert Surgery is successful; the Patient is dead
A surgeon may declare their surgery successful, because patient was alive when wheeled out of the theater; however, the patient may die a few hours after checking into the critical care unit. I've seen this play out repeatedly in corporates, homes, and society.
Not all players aim for same result • Patient: good quality of life • Hospital: get patient out of hospital alive • Surgery dept: get patient out of ICU alive • Surgeon: get patient out of operating room alive Disconnect of individual goals defeat gains of detail process
@ianmiell I remember a quote from ad industry: Half of my ad budget is waste; the trouble is I don’t know which half.
@ianmiell When seniors say it can be done, believe them When seniors say it can’t be done, be skeptical (I keep this in mind when I advice my team. I am the senior in my team).
@JorgeConsulting @iamtomelliot In the absence of an accompanying goal, a system is meaningless. Else it leads to: Surgery Is Successful 💃, Patient Is Dead 😳
@edgar_domingues No knowledge mgmt work is a 9 - 5 job as ideas can strike at any time. But how do you manage a team of knowledge workers? Any idea?
@rishabh_grg @thewritingdev Have found this as a good intro article:
- every one procrastinates; but not everyone is a procrastinator - procrastination is not a moral failure - where it happens? whenever there is a task, decision, or behaviour - two types: active (you decide to put off) & passive (you lose track; miss it)
- how to overcome procrastination? elevate your feelings & motivation to do thing - you have to cope with the unpleasant feelings of doing a task of today and in future If you are on clubhouse, please follow Gravitas WINS club here:
@sumitdhamija80 If everything is going against you, you might be on the wrong lane 😜
@MattLanfear Good list Matt. What do you think about investing (stocks etc)
@SejalSud Thank you. And publish the ideas that resonates with you.
@sumitgrrg We have in our hands a computer more powerful than the one that launched man to the moon and brought him back. What do we do? We post pics of our breakfast.
@gregisenberg Microsoft products (esp on Mac), Airtel, and some politicians in democratic countries contradict this tweet.
There is no downside to this effort. Only upside. Go follow him. Subscribe to his channel. Good luck @rishabh_grg.
• he is inspiring others to get out of inhibition and build in public • he is teaching. when one is teaching two are learning • when he succeedes, he can look back on these videos and keep him grounded • when he feels down, he can look back and get strengthened
He is documenting his learning process as a designer. Watch his first video here: I love these raw videos. why?
@taisuke_mino Congrats
@pauld198 @JordanHedberg @nntaleb Wouldn’t survival depend on scientific methods? In India ex-health minister and other ministers promoted unproven alternate methods to control Covid causing much harm. Or does this mean something else entirely?
Coach John Wooden said, "There are tremendous lessons to learn from the great people of the world, but there are just as many to be learned from the quiet people around us." Don't forget to learn from the quiet people around you.
